Market & Opportunity
The creator economy is exploding—and creators need better systems
Market Size
The global creator economy exceeds $250 billion and continues to grow rapidly. More people are building careers as content creators than ever before.
Target Customers (ICP)
Serious Solo Creators
Creators who've found product-market fit and need systems to scale their output without burning out.
Small Creative Teams
2-5 person teams managing multiple creators or brands who need collaboration and workflow tools.
Agencies & MCNs
Agencies representing 5–50 creators who need scalable systems and white-label solutions.
Market Trends
- • Shift from "influencer marketing" to "creator partnerships"
- • Brands allocating larger budgets to creator-led content
- • Platforms rewarding consistency and quality over viral moments
- • Creators seeking tools that enhance (not replace) their creative voice
- • Rise of "taste-driven AI" over generic content generation
Competitive Landscape
While there are many scheduling tools and AI content generators, Sparked is unique in combining data-driven planning, tasteful generation, and a learning flywheel into one cohesive system.