Business Model

Sustainable revenue through tiered SaaS and strategic partnerships

Revenue Streams

Tiered SaaS

Per-seat subscription with usage add-ons for renders and generation

Team Plans

Studio plan for teams with collaboration features and premium support

Partner Revenue

Rev-share with agencies and platform integration partnerships

Pricing Tiers

Starter

Solo creators validating consistency. Entry-level access to Gameplan, Studio, and weekly Pulse insights.

Pro

Serious growth with advanced Gameplan, daily Pulse nudges, Media Kit, A/B testing, and priority support.

Studio

Teams and brands with collaboration, approval workflows, custom integrations, and dedicated support.

Unit Economics

Our business model is designed for sustainable growth with healthy unit economics and strong retention.

Key Metrics

  • WAC — Weekly Active Creators completing flywheel loops
  • LTV:CAC — Target ratio of 3:1 or higher
  • Payback Period — Under 6 months via organic growth and referrals
  • Net Dollar Retention — Expansion through upsells and usage

Long-Term Revenue Opportunities

Beyond core SaaS, we're building multiple expansion opportunities:

  • Marketplace — Templates, prompts, and style packs from creators
  • Brand Matching — Connect brands with creators via Media Kit insights
  • White Label — Agencies deploying Sparked with their branding
  • Platform Fees — Commission on creator-brand collaborations facilitated through Sparked

Growth Strategy

Creator-led education (workshops, challenges), agency partnerships with rev-share, and viral loops through showcase galleries drive efficient customer acquisition.